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With IDeaS RMS, Iconic Hotels has automated daily revenue management processes. Jurgen Ortelee, managing director of APAC, IDeaS, said, “IDeaS is excited to be working with Iconic Hotels in Australia to automate their revenue management process and enhance their pricing strategies. Additionally, the system’s ongoing optimisation provided by the RMS ensures accurate rate decisions and forecasts that closely align to the final monthly numbers, all supporting ongoing operational and business planning.” Rudy Kalele, director of revenue, distribution, and central reservations for Iconic Hotels, said, “IDeaS RMS stands out for its flexibility in adapting to market deviations, allowing us to align with current conditions. Improve revenue performance: Since working with IDeaS, Iconic Hotels has experienced an increase in ADR performance across all five properties using the system and an increase in sales from higher-tiered and more profitable room categories. Match competitor pricing activity: Iconic Hotels required an automated solution that matched the systems and processes of their competitors, ensuring its properties were priced correctly in the market so to avoid leaving money on the table.Īutomate daily revenue management tasks: The automation of daily revenue management tasks enabled key staff members to focus instead on higher-value operational and strategic activities.
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These inefficient processes were prone to errors, potentially impacting the hotel group’s profitability.
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Following a period of organisational growth, Iconic Hotels faced complex revenue management issues that relied heavily on manual intervention.
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